On Vox: BBC Radio survey show's 1 in 3 have used online radio!

10 Dec 2008 12:28

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Net growth in Radio listenership

Nearly one third of UK adults now listening online, podcast audiences also up and iPlayer tops Google's growth chart

New research shows iPlayer impact

Rajar's latest audience research into online audiences for radio have revealed that almost one third (31.7 percent) of the UK’s adult population, 16.1 million people, claim to have listened to the radio via the internet.

This compares with 14.5m in May ‘08 when the biannual survey was last conducted. This includes 15m listening live and 13.5m listening at a later time using 'Listen Again' services such as iPlayer.

Three quarters of those Listen Again listeners said the service has no impact on the amount of live radio to which they listen; while almost half said they are now listening to radio programmes to which they did not listen previously.

iPlayer has also topped Google's chart for the fastest growing search terms, with growth above those recorded for the biggest hitters of 2007, Facebook and YouTube. 'BBC' was the second most popular search term in the UK, ahead of YouTube but behind Facebook.

Podcasting appears to have a positive effect on radio listening with 35% saying that they now listen to radio programmes to which they did not listen previously.

7.2m people have downloaded a podcast (up from 6m in May 2008), and 4.1m said they listened to a podcast each week (up from 3.7m in May ’08 and 1.9m in November 2007).

Originally posted on rxdxt.vox.com

Comments

[r titus]

Oops - forgot to attribute that to BBC's Ariel - Best