Microsoft 'in talks' with WPP

Microsoft is reportedly in talks with advertising giant WPP to trade its digital ad agency Avenue A/Razorfish for the ad-serving technology WPP acquired when it bought 24/7 Real Media deal. This would be almost surreal, as many of you know I helped found Razorfish or one of the early firms merged to form it, as well as WPP's star digital agency (as of last year) Schematic - bought by WPP from my partners and I last year! Martin will own two of my former firms if this deal goes through.

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