Or it should be. On my BBC badge it says "audiences are at the heart of everything we do". For someone who has spent the larger portion of his life working on the area of user experience and user interface the fact this is a core value of the BBC is incredibly empowering.
People ask me why I'm here, that, is one of the big reasons. To be able to do what I do directly for the audience, with no filter of an agency, advertiser or hopefully any sort of disintermediator is incredibly empowering, challanging and exciting.
Today I spent my day imagining the future amongst and collaborating with a bunch of smart people.
It was mostly a great day.
Originally posted on rxdxt.vox.com
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